Technology and Platforms
At Craft Associates, we are platform agnostic and we can work with your preferred tool set. Below are some of the tools that our teams use to conduct our analysis for our client work.
Google Marketing Platform
Whether it is managing your website’s performance, paid advertising, or running consumer studies. We help our clients get the most out of their digital analytics performance and investment.
Meltwater
Meltwater is the global leader in news and social media monitoring provider. Our team has extensive experience in utilizing Meltwater’s technology to build best-in-class news monitoring, PR measurement programs and social listening solutions for our clients.
Kantar
Kantar is the leading research company in the world. Our team has partnered with Kantar’s Reputation Intelligence platform to help our clients improve their PR effectiveness and monitor for potential crisis and issues globally.
YiMian
Yimian is a leading data solutions providers for Chinese social media and e-commerce site. We’ve been working with Yimian since 2016 to bring customized data driven insights for our clients.
Data 100
Data 100 is an integrated market research provider with over 1000 employees in China. The company provides traditional research services, such as sampling and fieldwork, to technical integrations such as voice of customer systems. We’ve begun a new partnership with Data 100 across both traditional and marketing technology integration services.
Onclusive
Onclusive empowers the world’s leading brands and agencies to modernize communications, increase performance and demonstrate value. It’s integrated product suite allows Comm professionals to create impactful stories, monitor media coverage, and measure meaningful results. Craft and Onclusive new partnership is a continuation of the collaboration with the unit formerly known as Kantar Reputation Intelligence.
That’s not all…
Please ask us if you have any questions on the toolset!