Our Mission

Data driven insights is the name of the game in today's communications landscape.  However, with the increasing number of data sources, vendors, and in-market complexities, it has become very difficult to see through the noise and make the right decisions.

At Craft, we want to help brands and agencies solve this problem and truly understand their efforts on their digital and traditional communications program.  Our team will help you cut through the noise and derive the relevant insights through a combination of analytics, research methodologies and technology solutions.

What We Can Solve For You

  1. OWNED AND EARNED MEDIA PERFORMANCE MEASUREMENt

    • Has the right expectations and KPIs been set?
    • Are there anomalies in the expected performance?
    • Are we monitoring the right set of keywords and sources?
    • Are there additional context 'beyond the numbers'?
    • Did we achieve the desired behavior change?
  2. DIGITAL AND SOCIAL MEDIA ANALYTICS TRACKING

    • How to select the best vendor where each vendor have similar capabilities?
    • What kind of automation tools can we develop to make the reporting process more timely and efficient?
    • Are there any other data sources that can make the insights richer?
    • How do we unify metrics across platforms? across markets?
    • Could we build a real-time dashboard to mine for engagement opportunities and plan for crisis response?
  3. DIGITAL CHANNEL STRATEGY AND PLANNING 

    • What should be our market entry strategy for our new brand/product/offering?
    • What should be our influencer marketing strategy? And how to evaluate them?
    • Do we have the relevant data and insights to formulate a strategy?
    • Are there any measurement processes in place for optimization?
    • Is our digital engagement having an impact on our brand?

Our Engagement Process

  1. Strategy session to understand objectives

  2. Establish baselines and requirements

  3. Research on potential solutions and recommended approaches

  4. Implementation and testing of the plan

  5. Provide training on tools and methodology as required